.png)
.png)
Some of my clients
About me
I'm a human-centered marketing, business and innovation consultant.
I've learned through experience that in order to increase chances of business success, one must focus on the humans at the receiving end - the users, the customers, the website visitors, the brochure readers, the marketing campaign targets - addressing their needs, solving their pains.
I help startups and big corporations profile their target audience, crystallize their value propositions, refine their messages, build marketing plans, define marketing collateral, and execute them.
I also lead and mentor innovation processes as the co-founder of the Leanovation consulting group, which helps identify user needs, ideate, prototype and validate products and services in the market.
I have over 20 years of experience launching new products and services into the global market. I got my BA in Computer Science From Tel Aviv and my Master's in Psychology from the University of Pennsylvania.
Services
.png)
Innovation
Generating new ideas, prototyping and testing them in the market.
Finding problem-solution fit, product-market fit and business model fit by applying proven methodologies.
Marketing
Profiling targets, tailoring value props and messages, picking the right channels, generating content, managing budget, testing, monitoring and optimizing based on data.
Product
Defining prototypes, MVPs, guiding UX work, prioritizing features, advocating for the end users.